A 10-Day Automotive Product Launch in Nice: A French Riviera Brand Experience at a Private Château

Set in a scenic backcountry château, the event blended technical precision with the romance of the French Riviera: a setting that elevated the reveal while keeping the experience flowing seamlessly from arrival to final farewell.

Behind the scenes, we managed the full orchestration: accommodation for guests and staff, transport coordination, and the complete AV and temporary-structure setup required for a large-scale corporate launch in a heritage venue. Each day followed a carefully paced itinerary—test drives along iconic routes, wine tastings in the vineyards, and evenings that moved from elegant dinners to entertainment and perfectly timed afterparties. The result was a high-impact brand activation that felt effortless for attendees: immersive, engaging, and unmistakably Riviera in its style.